Sr Manager, Retail Marketing

Company Name:
Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home d cor and books to interactive games, movies, food, beverages, stationery and electronics.
Overall the Sr. Manager, Retail Marketing will have an increased responsibility for development and strategic direction for Walmart Inc US/Canada & Game Stop on all aspects of marketing while maintaining the current responsibility of execution. Will also include increased responsibility of financial decision-making, tracking and reconciliation as well as added responsibility for content deck development and presentation. Will aid in the development and training of other Retail Marketing team members.

oStrategic leader for Walmart Inc. US and Canada & Game Stop oResponsible for building and driving the marketing strategy, and ensuring it's executed all the way through the tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness. oResponsible for the marketing budget of the account and ensuring that the revenue goals are being achieved oPrimary partners are Director Sales, creative team, franchise leads in licensing and Retail Brand Development oCultivates and fosters strong working relationships with retailers marketing managers, visual merchandising managers and key agencies/suppliers to ensure execution of DCP programs. oAbility to influence the account oApplies financial acumen and analytical skills to build a successful strategy oFiscal responsibility for assigned marketing programs oManages complex marketing programs that cross multiple business segments, franchises and multiple marketing vehicles (in-store, online, social, PR) oProven presentations skills with executive presence and leadership oProven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting oReview & approves creative briefs oWill manage 2 direct reports oReports into Director of Marketing oPosition based in Bentonville, AR
-Experienced decision maker and manager of marketing program planning and operations.
-5-10+ years of Retail Marketing experience and industry knowledge
-2+ years agency experience desirable
-3+ years of Walmart Inc and/or Disney experience desirable
-Fluent in Keynote a must
-Working knowledge of basic Microsoft programs such as Outlook, Excel and Word needed.

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