Account Executive - AMG

Company Name:
Acosta
Position Type:
Full-time
Overview:
156337 - Bentonville, AR
At Hunter Straker, North America's only Purchase Design agency, we spend a lot of time in store deconstructing the category, channel and brand to derive insights from what the shopper really sees and does within the purchase environment. Combined with our retail communication and design principles, retailer intelligence and execution through Acosta we are an unmatched integrated sales and marketing agency delivering on insights to execution. We are looking for different thinkers and sensemakers to join our growing team as we tackle the next generation of shopper marketing, something we call Purchase Design. Find out more visit .
Responsibilities:
The Account Executive works closely with account management to support the planning and execution of account-specific marketing programs. 1-3 years of prior CPG or ad agency experience, a comprehensive understanding of the marketplace and strong communication skills. Additional experience with consumer packaged goods and/or retail marketing is a plus. May travel up to 25% of time. Develop estimates, track expenses, invoicing, develop and manage timelines, keep team abreast of critical dates, schedule meetings as needed, write and update weekly job status reports, handle general administrative requests as needed.
Account Services:
Train/supervise/oversee effective completion of all Account Coordinator job responsibilities
Initiate regular client status meetings for all on-going projects including anticipating upcoming projects
Attend client meetings (in-person and via phone)
Serve as primary day-to-day client contact at appropriate level
Write/coordinate the creation of case studies for completed projects
Obtain samples for Agency archive
Develop, nurture and maintain client relationships
Expand client relationships beyond ""normal"" day-to-day contacts
Review trade journals, newspapers, magazines and web-sites specific to client's industry to be aware of and stay abreast of marketing mix functions (integrated marketing, direct marketing, promotional marketing, etc.) and the objectives, strategies and tactics utilized
Write recaps of meetings and issue within 24 hours of meeting/discussion
Program Planning and Development
Provide/develop preparation materials for brainstorm meetings
Participate in brainstorm meetings, time permitting
Fulfill miscellaneous client requests (retrieval and distribution of logos, artwork, etc.)
Utilize Agency planning documents, e.g., job brief
Be a resource for planning (both client and field based)
Ensure recommended program solutions fulfill clients sales/marketing goals and brand standards
Assist or lead in presentation of concepts
Creative Execution/Production
Be the primary team member responsible for creative process, facilitation/management and creative presentations.
Ensure receipt of client-approved Creative Guidelines/Communication priorities
Support account lead in presentation of creative
Ensure recommended creative solution fulfills approved Creative Guidelines and Communication Priorities.
Assist creative by providing clients with a variety of solutions
Obtain all existing electronic files and artwork from other client vendors as needed for projects
Follow Agency process and procedures
Program Implementation
Oversee the implementation and management of any sweepstakes administration, rebates, etc.
Manage budget and timeline keeping Agency and client teams abreast of deviations
Work closely with retail field team and client team to support them in generating new ideas/strategic concepts for platforms as well as retail custom promotions.
Support execution of retail custom promotions/platforms with account team and internal departments.
Financial Responsibilities
Increase profitability by ensuring appropriate mark ups are utilized in all estimating and billing
Assist in development of monthly estimates of client billing and profit
Help Director/Supervisor manage overall profitability of accounts
Keep clients and team abreast of changes in the project that may affect the overall budget and/or timing
Other
Be willing, able, readily available to work outside of ""normal hours""
Be a team player to your specific account team(s)
Assist and grow relations with Acosta Client Services and Customer/Client Business Managers
Be willing to assist team in any way
Provide follow-up on discussions, issues, projects, etc. internally & with clients
Qualifications:
Bachelor's degree in advertising, marketing, or related field or equivalent work experience.
Minimum 2 - 3 years agency experience in retail or consumer packaged goods preferred.
Research/analysis experience a plus.
Proven leadership, organization, and communications skills.
Team player with a positive attitude.
Self-starter with strong analytical problem-solving ability.
Ability to effectively develop and communicate ideas to upper management.
Ability to handle multiple projects.
Knowledge of Microsoft Office applications.
Acosta Sales & Marketing is an Equal Opportunity Employer
Company Description:
With dedicated teams focusing on major retailers and associates covering key territories, Acosta Sales & Marketing represents more top brand than any other sales agency in North America.

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