Business Development Director

Company Name:
Position Type:
134405 - Bentonville, AR
The Director of Business Development is responsible for all sales and marketing activities of the agency and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up.
Merchandise account activities for existing clients.
Develop/update new sales literature.
Understand the business and marketing challenges of key prospects while providing direct marketing to new .
Develops relationships with agency search consultants.
Coordinate and create opportunities to pitch new accounts through new presentation/pitch approaches. Organizes, directs and makes physical arrangements for presentations.
Manage/develop an electronic presentation piece to enhance the agency Web site with creative samples.
Works with the Media department to develop contacts with media representatives in all key markets.
Research, develop and build sales strategies with existing and potential prospects through the Account Service group.
Develop and maintain a prime prospect list which includes qualified prospects from the high tech, telecommunications/technology, package goods, consumer and retail arenas. Also, manage/keep regular contact with companies on the prospect list while building relationships between agency and key prospects.
Promotes high-impact, highly integrated advertising, Web development, Specialized Marketing in-channel selling systems and results-oriented public relations programs to our geographic area.
Develops responses to requests for proposals (RFPs).
Target marketers with specific parameters.
10+ years in top 10 agencies with at least 3 of those years in new business.
Must be computer literate with a high degree of proficiency in Windows and related software applications including Excel, Word, PowerPoint, Adobe and Keynote is preferred.
Must be able to effectively communicate with others.
Must be able to make presentations coupled with excellent written and verbal communication skills.
Acosta Sales & Marketing is an Equal Opportunity Employer
Company Description:
With dedicated teams focusing on major retailers and associates covering key territories, Acosta Sales & Marketing represents more top brand than any other sales agency in North America.

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