Manager, Digital Content Job

Company Name:
Johnson & Johnson Sales & Logis. Co (614
Bentonville, AR, US
Johnson & Johnson companies are equal opportunity employers.
Manager, Digital Content-6911140611
Description
Johnson & Johnson Sales and Logistics Company, a member of Johnson & Johnson's Family of Companies, is currently recruiting for a Manager, Digital Content in Bentonville, Arkansas.
Johnson & Johnson Sales and Logistics Company, a division of Johnson & Johnson Consumer Companies, Inc., provides sales, marketing and logistical services to U.S. retail customers on behalf of the U.S. consumer companies. It represents one point of contact with our customers for selling teams, customer service, distribution, retail merchandising and professional detailing. It develops and markets baby care, oral care, wound care and skin care products that address the needs of consumer and healthcare professionals and incorporates the latest innovations. The portfolio includes heritage brands JOHNSON'S Baby, Listerine, and BAND-AID Brands as well as leading beauty and skin care brands such as NEUTROGENA , AVEENO and more.
In this role, the Digital Content Manager will be responsible for developing the joint content plan for key digital customers and Johnson & Johnson. The incumbent will plan and execute of digital content on customer assets including websites, search, mobile, social media and in-store kiosks to support brand/franchise marketing strategies. The incumbent will create and oversee the day-to-day writing, editing and publication of content across the digital ecosystem, including web, mobile and social environments. The position must gather information from a variety of sources to present the digital shelf tell brand/category stories in a clear, cohesive and concise way. In addition, the colleague will also measure content effectiveness via web metrics to monitor progress against strategic enterprise priorities as well as specific business campaigns.
The incumbent will be responsible for the following: Develop editorial plan and content calendar for key digital customers working with the brand marketing team. Develop & publish content ensuring the brand digital shelf meet best practice on customer assets including websites, search, mobile, social media and in-store kiosks. Collaborate with individual customer business leads to support digital publishing needs of businesses. Create and maintain digital content standards for a full range of different digital media including publications, PDFs, web content, multimedia content, and social content; serve as gatekeeper to ensure that standards are met prior to content publication. Ensure content created is modified to meet various devices (desktop, tablet and mobile). Maintain indexed content archive. Monitor Content Effectiveness. Ensure web content is meeting needs and interests of visitors by analyzing digital metrics and reporting findings to enterprise marketing team and other internal stakeholders. Leverage best practices to help ensure content findability. Solicit and respond to user feedback. Ability to work strategically with internal clients at all levels of the organization to identify and meet business goals. Cross-functional/team (indirect management) is critical.
Qualifications
A minimum of a Bachelor's degree required. A Bachelor's degree in Communications, Journalism, Marketing, Multimedia, Business, or related field preferred. A minimum of 5 years of overall business experience is required. Demonstrated experience independently managing digital content and web content strategy required. Previous experience in writing for digital media and/or managing web properties including creative, technical, or interactive staff and services, with client services, creative agency, content development, or association experience preferred. Broad knowledge of web content development, digital publishing, e-mail, and social media best practices, technologies, and tools preferred; knowledge of display and integration of multimedia content; experience managing large-scale Web properties preferred. Being well versed at creating engaging, accurate and informative content and the ability to write in different styles to appeal to multiple audiences required; editing knowledge and experience; understanding of editorial style guides, application of consistent editorial standards and application of standardized content tone and voice. Extensive Content Management System (CMS) experience; working knowledge of Sitecore is preferred. Familiarity creating and managing content across multiple (web, mobile, social) platforms required. Thorough knowledge of audience engagement strategies and tactics, and associated key performance indicators required. Demonstrated familiarity with Google Analytics preferred. Understanding of meta content strategies and tactics to optimize content for search engines required. Must have comprehensive knowledge of sales compliance policies and challenges; exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences. Comprehensive knowledge of consumer products industry, category, brand strategies, competitive products, classes of trade, and the ability to apply this knowledge to solve complex problems successfully required. This position will require up to 50% or more travel time and will be based in Bentonville AR.
BE VITAL in your career. Be seen for the talent you bring to your work. Explore opportunities within the Johnson & Johnson Family of Companies.
Primary Location:
North America-United States-Arkansas-Bentonville
Organization:
Johnson & Johnson Sales & Logis. Co (6148)
Job Function:
Marketing & Sales
Certain sites within the Johnson & Johnson Family of Companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
Johnson and Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.
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