Principal, Product Marketing Senior Manager, Cloud ERP Financials

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. 8 years technology/industry experience and BA/BS/MBA degree.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Principal,Product Marketing Senior Manager, Cloud ERP Financials
Modern cloudcomputing helps companies seize new business opportunities and innovate faster.Oracle delivers the most comprehensive portfolio of integrated cloud solutionsfor business, IT, and development needs, including software as a service(SaaS), platform as a service (PaaS), infrastructure as a service (IaaS), anddata as a service (DaaS). Oracle Cloud helps businesses offload IT managementso that they can focus on their priorities. With more than 420,000customersincluding 100 of the Fortune 100and with deployments across a widevariety of industries in more than 145 countries, Oracle offers a comprehensiveand fully integrated stack of cloud applications, platform services, andengineered systems.
The OracleCloud Go-To-Market organization is dedicated to driving revenue growth, bothdirectly through customer engagement as well as indirectly by driving marketingcampaigns and enabling sales teams. Product Marketing works with an arrayof organizations within Oracle to define the appropriate marketing mix andstrategy to ensure effective and broad delivery of the go-to-market initiativeson a global basis.
Position Description
Can you write like a journalistfor Wired or, analyze like a digital strategist and capturea reader? Are you a big thinker, but good with the details? Do you enjoycreating a concept and making it happen? Will your ideas impact our digitalmarketing strategies? Do you have a background in ERP or EPM - and a flair forbusiness challenges? This is a unique time to join the ERP/EPM Go-To Marketteam. The right candidate will accelerate the adoption of the next generationof ERP and EPM Cloud. Understanding of Quote to Cash business process willbe a big plus.
ThisProduct Marketing Principal will contribute to the development and execution ofgo-to-market messaging and positioning in the SMB and Enterprise markets forC-level persona working with an array of other organizations on a globallevel. Key activities include message creation based on business personaand process, ongoing research into key CFO Office trends, social mediaoutreach, digital marketing, influencer marketing, presentation development,white paper composition, blog post creation, product launches, and salesenablement.
ASenior Product Marketing Manager develops an on-going expertise in a marketarea and focuses on these activities:
Go-to-Market Strategy:
o Develop and execute go-to-market strategies and plans by product, theme, and/or audience
o Analyze current market position and recommend ways to boost market share, considering customer segmentation, industry segmentation, product bundling and product TCO/ROI
o Collaborate with Product Strategy and Product Management to ensure marketing plans support product roadmap and releases
Positioning and Messaging:
o Create compelling and differentiatedcontent, including infographics, social media copy, whitepapers, presentations,web content, brochures, surveys, contributed articles, sales kits, customertestimonials that can be leveraged globally.
o Distill key functionality and benefitsinto core persona-based product marketing messages and be able to executeon them at scale.
o Lead creation of playbooks thatidentify/define strategic and targeted opportunities, while enabling sales andmarketing alignment for closed-loop execution.
Demand Generation:
o Coordinate with various marketing execution departments including field marketing, corporate communications, brand and advertising to ensure successful and targeted execution of various demand generation activities including: events, web seminars, direct mail, nurturing campaigns, and sponsorships.
o Convey outbound product messaging, positioning, marketing, and deliverables
o Participate in cross-organizational product launch plans
Preferred Qualifications

Idealcandidate will be a creative writer, resourceful with excellent verbal andwritten communication skills to develop modern content targeted atC-level. Will have experience working with virtual teams and productexperts to evangelize their solution and customer successes to target audience.
Experience writing compelling, high quality documents and presentations on short time lines. You must be a good writer and good story-teller. Examples of prior work will be requested.
Expertise and a proven track record successfully marketing SaaS applications
Knowledge of ERP/EPM products, market and competitors
Understanding of Quote to Cash business process.
Proven positioning and messaging skills
Ability to think strategically with tactical execution
Excellent verbal, written, visual/presentation skills
Demonstrated ability to work across cross-functional teams to achieve business objectives
Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
Bachelor s degree in business, marketing or related field; MBA preferred.

PositionLocation: Role is based in the Bay Area and requires close coordinationwith both Redwood Shores based HQ and virtual team. Open to consideringcandidates outside of the Bay Area if they have compelling potential to addvalue.

Travel Component : approx.10% within the United States and Canada
Contact: Bert Kraatz, OracleRecruiter,
/As part of Oracle semployment process candidates will be required to complete a pre-employmentscreening process, prior to an offer being made. This will involve identity andemployment verification, salary verification, professional references, educationverification and professional qualifications and memberships (if applicable)./
/Oraclesupports workforce diversity and is an equal employment opportunityemployer. /
Job: Marketing
Organization: Oracle
Title: Principal, Product Marketing Senior Manager, Cloud ERP Financials
Location: United States
Requisition ID: 1600112L af08938261a14f3c8a5f945e0ce60faf

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