Customer Marketing Manager (Prepared Foods) Job

Rich Products Corporation is a family-owned global food company defined by innovation and an unparalleled commitment to treating its customers, associates, and communities the same way? _Like Family._
PURPOSE STATEMENT
The Customer Marketing Manager is responsible for supporting the sales team with product, merchandising and program solutions. This role serves as a critical liaison between Marketing and Sales, ensuring that customer and consumers? needs are met, while driving innovative solutions in the Prepared Foods Industry.
KEY ACCOUNTABILITIES/OUTCOMES
+ Consult on account planning for targeted accounts and collaborate with sales on product and promotional strategies, including presentation development and support for business reviews.
+ Lead expert in shopper marketing insights, merchandising and promotion techniques.
+ Coordination of ethnographic activities designed to uncover customer needs, competitive insights, product
+ definition for customer specific projects, and general voice of the customer.
+ Provide recommendations on merchandising for grocery retail locations, and identify equipment solutions.
+ Drive discovery and development efforts for innovative product and program solutions.
+ Develop and execute product launch plans including POS, and sales collateral and training materials.
+ Act as the business lead on product development projects within the Rich?s new product development and commercialization process.
+ Understand and be well versed with the product portfolio that aligns with the Prepared Foods strategy and collaborate with culinary to develop applications that align with customer needs
+ Provide support for trade shows, customer events, and key customer visits as it relates to product presentation, merchandising, and market intelligence.
KNOWLEDGE/SKILLS/EXPERIENCE
+ Bachelor?s degree in marketing or related field required; MBA preferred
+ Minimum 5 years experience in marketing, customer program development, category management or merchandising within prepared foods / deli
+ Ability to lead and facilitate key customer interactions
+ Proven strategic skills, in particular as it relates to customer, program, and promotional strategy
+ Ability to leverage market and consumer insights to build business case for both internal and external positioning.
+ Well-developed communication skills to include verbal & written methods especially as it relates to customer presentation and interaction
+ Demonstrated success in leading cross functional teams as well as managing and directing change
+ Proven track record of leadership, taking initiative, and execution of strategy to deliver results in a collaborative environment
+ Demonstrated financial acumen especially as it relates to understanding and analysis of a P&L
+ Strong personal computer proficiency to include the Microsoft business suite of tools (Word, Excel, PowerPoint).
+ Travel 20 ? 30%
\#LI-DS
Rich Products Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rich Products Corporation complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Date: Tue, 25 10 2016 00:00:00 GMT
Location: St Simons,GA
Company: Rich Products Corporation
Job ID: 6781 a41d1449e6a640eeb15bf9755994299e

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