Category Manager - Walmart
The Category Manager develops critical insights and solutions for their assigned chain account(s) to grow the size and the value of the customer's beer category, while capturing a disproportionate share of growth.
The Category Manager is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position addresses complex business opportunities by leveraging multiple data sources, tools and analytics, shopper insights, along with a deep understanding of the TBA category and the retail environment.
This position requires a high degree of customer facing interaction. The Category Manager must be able to synthesize their insights and solutions into rationally persuasive communications. This work is done collaboratively with the account selling team(s) to build strong relationships between MillerCoors and our retail and distributor partners and realize our mutual business objectives.
Defining business opportunities
Understanding the category, channel and shopper through the use of available data sources. Internal MillerCoors data, Syndicated Data, Homescan, Spectra, Loyalty Data, Retailer Data, FeatureVision, and other Market Research
Understanding the retailers strategy, business needs, and goals
Incorporation of the MillerCoors business objectives and channel strategies
Synthesis and Insights
Incorporate consumer/shopper insights and behavior into analysis and insights
Synthesizing all insights into selling story, category and business reviews
Apply MillerCoors category management standards
Implement MillerCoors retail solutions with customers
Deliver Category Management presentations to retailers and distributors to build partnerships and grow category
Deliver Space Management presentations in order to sell in MillerCoors space and assortment strategy
Develop customer category plans collaboratively with the retailer and distributors
Execution/Integrated Scorecard
Implement agreed solutions; track, measure and communicate results.
Retailer database management, maintenance, analysis, reporting
Post program results analysis
Space and Assortment
Deep understanding of the MillerCoors Space and Assortment strategy
Utilize space and assortment tools to optimize retailers category and meet the MillerCoors S/A goals
Own the Retail Reset process through project management and planogram creation/validation as needed
Education level and/or experience
Bachelors degree required
A minimum of 5 years data analysis / category management experience within a consumer goods company is required
Sales experience beneficial
Planning experience beneficial
Skills and/or knowledge
Strong computer skills (Microsoft Office tools), Retail link, (Proficiency in Access and Expert in Excel highly desired)
Understanding of Tableau and/or like tools
Proven ability to use data and analytics to develop insights
Use of consumption databases i.e. ACNielsen, IRI Familiar with consumer panel data and shopper data i.e. Nielsen Homescan, dunnhumby, Spectra
Understands chain sales, retail and distributor operations
Understands tools and techniques to merchandise and market at retail
Knowledge and skills to prepare for and participate in the selling process
Strong knowledge of category management processes and application, and understands impact to the business
Understanding of in-store execution practices and AMPPS tactics applications
Other requirements
Any other responsibilities deemed appropriate by supervisor related to customer/category management
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
The Category Manager is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position addresses complex business opportunities by leveraging multiple data sources, tools and analytics, shopper insights, along with a deep understanding of the TBA category and the retail environment.
This position requires a high degree of customer facing interaction. The Category Manager must be able to synthesize their insights and solutions into rationally persuasive communications. This work is done collaboratively with the account selling team(s) to build strong relationships between MillerCoors and our retail and distributor partners and realize our mutual business objectives.
Defining business opportunities
Understanding the category, channel and shopper through the use of available data sources. Internal MillerCoors data, Syndicated Data, Homescan, Spectra, Loyalty Data, Retailer Data, FeatureVision, and other Market Research
Understanding the retailers strategy, business needs, and goals
Incorporation of the MillerCoors business objectives and channel strategies
Synthesis and Insights
Incorporate consumer/shopper insights and behavior into analysis and insights
Synthesizing all insights into selling story, category and business reviews
Apply MillerCoors category management standards
Implement MillerCoors retail solutions with customers
Deliver Category Management presentations to retailers and distributors to build partnerships and grow category
Deliver Space Management presentations in order to sell in MillerCoors space and assortment strategy
Develop customer category plans collaboratively with the retailer and distributors
Execution/Integrated Scorecard
Implement agreed solutions; track, measure and communicate results.
Retailer database management, maintenance, analysis, reporting
Post program results analysis
Space and Assortment
Deep understanding of the MillerCoors Space and Assortment strategy
Utilize space and assortment tools to optimize retailers category and meet the MillerCoors S/A goals
Own the Retail Reset process through project management and planogram creation/validation as needed
Education level and/or experience
Bachelors degree required
A minimum of 5 years data analysis / category management experience within a consumer goods company is required
Sales experience beneficial
Planning experience beneficial
Skills and/or knowledge
Strong computer skills (Microsoft Office tools), Retail link, (Proficiency in Access and Expert in Excel highly desired)
Understanding of Tableau and/or like tools
Proven ability to use data and analytics to develop insights
Use of consumption databases i.e. ACNielsen, IRI Familiar with consumer panel data and shopper data i.e. Nielsen Homescan, dunnhumby, Spectra
Understands chain sales, retail and distributor operations
Understands tools and techniques to merchandise and market at retail
Knowledge and skills to prepare for and participate in the selling process
Strong knowledge of category management processes and application, and understands impact to the business
Understanding of in-store execution practices and AMPPS tactics applications
Other requirements
Any other responsibilities deemed appropriate by supervisor related to customer/category management
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
